It's a free market. Let the kids negotiate for their fair market value. If you are an average player with a slim shot at the NFL, your market value = tuition, room, board, and a small stipend. If you are obviously NFL stock, the "experts" have you pegged at $100K/year as a freshman, up to $500K as a junior/senior. That's a lotta college tuition and a lotta beer. Besides, the kids are already "earning" it, but they don't get to see the money. Let's take down the NCAA oligarchy-commune and open up some capitalism here.