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DRU2012 Not to nit-pick on your statement about Florida solely being a football school:
Sports revenues (rank, revenue, expenses, profit):
5Univ. of Florida (Football)$68,715,750$24,457,557$44,258,193
21University of Louisville (Basketball)$25,890,003$9,089,769$16,800,234
90University of Louisville (Football)$15,537,276$12,222,307$3,314,969
99Florida State Univ. (Football)$18,958,861$16,345,376$2,613,485
105Univ. of Florida (Basketball)$10,184,136$7,908,661$2,275,475
124Florida St (Basketball)$5,756,857$5,126,393$630,464
Florida is in the top 20 for basketball revenue, and top 5 for football revenue, just as Louisville, the poster child of dual-sport success, is ranked for both sports. This is important to the decision to keep or fire coaches, because the athletic director cannot consider one sport in isolation.
The announced attendance, primarily based on longtime donators and alumni that buy season tickets, was still 82k. There were 5200+ unsold tickets from the finicky students and local populace, which is nothing to scoff at, but is not the primary driver for firing the head coach. I was actually hoping the announced attendance would be 75k or less, because that would be a sign that the donators and alumni were withdrawing support for Will Muschamp. Speaking of support for Muschamp, I know that there has been talk of players not playing hard for the head coach, but until the Athletic Director sees signs that the players are not supportive of the coach, it is just speculation on the part of the fanbase that the players need a better coach for motivation.
Summary: I do not think Will Muschamp is going to lead the Gators to success against FSU or in 2014, but Jeremy Foley and the big-ticket boosters and alumni apparently do. Until those folks stop believing, and until Florida starts hurting more in the wallet, Will Muschamp will *probably* come back in 2014, whether I like it or not.